Category Archives: Web design

 

Boost efficiency through your website

You can increase business efficiency, save costs and improve customer and employee satisfaction through business process automation which can be integrated with your website. Why not use online technology to replace many manual tasks or processes and transform your business to work more efficiently. Below are some examples of business process automation.
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Gain a high search engine ranking

Gaining a high search engine ranking is one of the constant challenges faced by business. Especially how do you ensure that your business appears before your competitors on search engines such as Google? The answer is search engine optimisation or SEO as it is commonly known. A professional SEO service involves analysing and fine-tuning more than 100 factors that affect your website’s ranking on search engines. Aside from the professional SEO tune-up, there are five key factors that will help your search engine ranking.
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Website basics – where to start?

If you don’t have a website and would like to know where to start, here’s how to start a website.

1. Domain name
First, you need a domain name for your website. This is just like registering a name for the internet. For example ‘www.yourbusinessname.com.au’. To register an Australian domain name for your business, you need to have a business name or company registered. If you have selected a website development company, then they should be able to organise this for you.
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Achieve your online goals

You’re nearly there – the last step in achieving your online goals is through e-Marketing and continuous improvement.

It doesn’t matter how good your website is, it won’t deliver you 100% results unless you combine appropriate online and offline marketing efforts. As a starting point, spread the word about your new website to existing customers and other stakeholders.

In terms of e-Marketing, there are many avenues. First, let’s look at organic search engine listing and pay per click marketing.
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Achieve your online goals

The fourth step towards achieving your online goals is evaluation and fine-tuning.

Know what you are evaluating. Many people calculate the ‘number of hits’ when evaluating websites. Website hits are the number of requests made to a website/server. Any image, object or type of file accessed is counted as a hit. Rather than calculating hits to your website focus on the ‘number of visits’. A visit is made-up of a number of hits. It is calculated based on number of times your web-page was viewed over a browser.
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Achieve your online goals

Step three in achieving your online goals is to execute your e-Strategy.

By now, you will have a clear picture of what your online goals are and it’s time to start implementing your plans. Your website developers will begin by building the design concepts. One of your key decisions will be to finalise the design of your home page and other internal pages of your website.

Then you will build the content of each page or section of your website. In the planning phase, you will have established three to five most important keywords for your website. Wherever possible, incorporate the selected keywords in the text. Keep the language of your website simple and easy to read.
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Achieve your online goals

It’s now time to take step two in achieving your online goals – planning and achieving the e-Strategy.

Planning and preparing the e-Strategy

Your e-Strategy is the map to achieving your online goals. Remember to keep the findings of your needs analysis top-of-mind while preparing your e-Strategy. It’s useful to brainstorm with your web-developer at this point to map out your ideas.
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