Tag Archives: inbound marketing


maximising conversions online

Maximising conversions online

Gone are the days when you could simply rely on advertisement campaigns alone to generate sales. The sales process has become much more complex now and your website plays a critical role in it.

In the old times, you would come up with a package deal, run a TV, Radio or Print ad and generate traffic to the website and hope that some of it converts. Some obviously buy, but what happens to those who don’t? The problem is that a lot of resources and efforts are wasted in generating traffic and not enough in engaging visitors or building relationships. This can make the cost of acquiring new customer very high. Continue reading Maximising conversions online


inbound marketing automation

How to improve sales via inbound marketing

Just because someone visits your website doesn’t mean they are ready to buy. Your sales life cycle will vary depending upon the nature
of your business. However, one thing is evident in the recent times; the old style of advertising is just not working anymore. Customers now-a-days do their research before they buy. It is no longer about ‘bombarding people with heaps of advertising and they will buy’ idea. There are just too many options out there and customers are becoming an expert in ignoring you. Simply put, the old style sales model is broken. So, what’s the alternative?

Continue reading How to improve sales via inbound marketing