Is your business on Facebook?

If you don’t already have a Facebook page for your business, I’m sure you would have thought about it at some point. Nearly half of Australia’s population has a Facebook account. With over 500 million users worldwide, it is one of the best social media platforms you can use for your business.

Why Facebook?
It’s an incredibly powerful tool that can no longer be ignored by businesses.
You need to be active in social media space somehow. If you’re not a part of the social buzz, you are probably losing business to your competitors who are doing this.
When you create a Facebook page, you’ll show up as an owner of the page. This will help your customers put a face to your business and build better trust
You can publish updates instantly, which will show-up on your customer’s news feed. This allows you to keep in touch with your customers regularly without much hassle on either side.
Customers will be more emotionally attached to your brand if they are engaged in regular communication with you etc…

How to do it?
You can create a free personal account and then create a separate ‘Facebook page’ for your business. Once done, you can start by sharing latest news about your business or industry. You can invite your customers, staff and other stakeholders to become a fan of your page.It’s really simple. Just give it a go.

What are the risks involved?
Social media spaces can be scary at first. What if someone posts a negative feedback about a product or service you sell? Well, you can take their criticism constructively on board and get back to them once you have addressed the issue. If a customer gives you negative feedback, thank them and let them know that you will look into that. You may have discussed this issue with your supplier or raised it with the relevant staff. Turn those comments into positives by engaging your customers in the feedback process. If you do this right, you may generate some repeat business out of the process.
For rude and unreasonable people, you can always hide their posts from the page. There is also Moderation blocklist and Profanity blocklist settings available in Facebook to help you control such issues.

Facebook can help your business be in front of your customers regularly and then give them a platform for ‘word-of-mouth’ marketing for your business. Try it once, and let me know how you go.

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