Ecommerce $50 billion online – are you up for it?

There’s a lot of money to be made in the world of e-commerce. But don’t forget that you can also save your business a lot of money by using simple web technologies.

Australia traded about $50 billion online in 2010 and is expected to grow to $70 billion by 2015 according to a recent report. Things are moving fast in the online and mobile world.

Small businesses need to continuously think of ways to keep ahead of their local and online competitors. If your core business model today doesn’t incorporate web technology, you may have already been left behind.

Do you have a sustainable business model? We all get busy with day-to-day tasks and priorities, but every so often, you have to look ahead and understand where your business is heading.

Gone are the days when having a website was a part of advertising. If you want to grow in today’s market, having an online strategy must be part of your business strategy.

If you haven’t already, take the next step and consider automating aspects of your business.

Talk to your IT developers about how to sell online, take payments online, and even manage your quotes online. Have you thought about using IT for staff management or perhaps centralising your customer support centre?

As you can see, there are plenty of ways you can make and save money online, reduce overheads, automate invoices and reminders, improve customer engagement and ultimately improve your business.

This reminds me of a saying which I like: ‘You don’t have to climb the whole mountain in a day. Start one step at a time’.

Remember the 80/20 rule? You’ll be surprised at how small automations on your website can save you so much time and energy. Talk to your web-developers today. Brainstorm ideas with them and work out what can or can’t be done.

The bottom-line is don’t do anything for the sake of it or because it sounds fancy. Come up with a focused online strategy and measurable objectives and you’re on your way to delivering improved business success.

The online world is growing fast and it’s not just about social media, SEO or mobile devices. If you need any assistance, give me a call on 1300 785 230 or contact us for a free hour-long consultation.

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