Category Archives: eCommerce

Shopping carts, Online Shopping


Web design rules

9 Rules I follow when creating successful websites


If you are developing a new website, use these points to ensure you have a great website:

  1. Take the time to understand the business. Every business really is different. I feel it’s really important for me to decode the culture and the persona of a business before working out how we are going to represent it online.
  2. What are the short term and long term goals you want to achieve through the website and in general? Website needs to be aligned to the big picture as it is an integral part of any business.
  3. Next is products or service offerings. How they are offered online can significantly improve the chances of getting conversions.
  4. Understanding your customer is the key. Your website must be customer focused and should be able to connect itself with its audience. It doesn’t matter how good it looks to you or me. It must look good to the target audience. For this, you must take the time to dig deep into the behavioural profile of your customers.
  5. Branding comes at #5 for me. Some agencies put Branding as #1, but I need to have all above points checked-off first. Make sure the brand is represented well on the website. The website should help enhance the values and message of the brand.
  6. Now comes the design and layout. It’s not just the design that matters, it’s the User Interface & Experience that makes all the difference. The better you do at #4, the better you will do in this area. The idea is simple; even the most complex task should feel like a piece of cake to the user. Make your website super user-friendly.
  7. Once the design is done, the next focus should be on development. The small details during development can make a huge difference in the effectiveness and interactivity of the website. Good development also goes a long way in helping the website get higher Search Engine rankings as well longer shelf life.
  8. Next is content. Once all the efforts have gone into making the site, it’s the content that will prompt users to take any action on your website. From the main heading on the home page to the descriptions on the products/services or about page, good copy/content will help you jump through the hoops.
  9. Next is Call to action. Now that you have designed a user-friendly interface, you want users to interact with your website using Enquiry or Quote form or Call now or Add to Cart. Make it easy for customers to do business with you.

After 12 years and hundreds of websites later, I believe these golden rules help our clients attract, retain and convert more quality customers.


mobile commerce

Take advantage of mobile commerce

The ecommerce and mobile commerce trend is continually growing in Australia. More than 75% of people choose mobile devices for the convenience factor.

Around 17% of Australians shop via their mobile devices. Most people keep their mobile devices close to them throughout the day. The natural progression is to buy goods and services via mobile, because it’s accessible, fast and convenient.

To take advantage of this trend, my advice is to start simple. Get a responsive website first. With the increase of mobile and tablet use in Australia and around the world, it is very important to optimise your website for mobile devices.

Speed is the key, customers have no tolerance for sites that take forever to load on their mobiles.

Secondly, make it easy for customer to make a payment. Just over 60% of all mobile purchases are for digital goods such as an app or music.

Have you thought about creating an app for your customers? Take advantage of the new trends and offer customers the opportunity to buy your product or service through their mobile and tablet devices. Resist the temptation to go overboard on these devices. Keep the user interface clean and clutter free. Simple call to action buttons work well the opportunities are limitless.

In the near future, near field communication (NFC) on mobile phones will pick up, where you can simply wave your mobile phone in front of the counter, accept the payment, and check out with ease.

There is also a huge growth in the acceptance of the eWallet concept around the world where your credit cards are securely stored. When checking out from an online store, you simply choose the card from which to pay. You won’t need to enter the credit card number as your eWallet takes care of the payment for you.

¬ New types of payment options are also gaining momentum.¬To succeed in these changing times, you need to embrace the technology ¬now.

Both ecommerce and mobile commerce are great ways to extend your product and services to a larger market or provide a value-added service to existing customers.

To find out how your business can take advantage of ecommerce and mobile commerce, book an obligation free 1 hour consultation. Call 1300785230 or send an email to


mobile commerce

Mobile Commerce (mcommerce)

Australia spent $5.6 billion on mobile devices last year and this trend is continually growing. More than 75% of the population chose mobile devices because of the convenience factor and most people kept their mobile devices close to them throughout the day. The natural progression then is for people to buy goods and services via mobile devices, because it’s accessible, fast and convenient.

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Ecommerce $50 billion online – are you up for it?

There’s a lot of money to be made in the world of e-commerce. But don’t forget that you can also save your business a lot of money by using simple web technologies.

Australia traded about $50 billion online in 2010 and is expected to grow to $70 billion by 2015 according to a recent report. Things are moving fast in the online and mobile world.

Continue reading Ecommerce $50 billion online – are you up for it?


Keeping pace with WWW in 2011

Let me introduce the elephant in the room. Last year Australia’s internet users grew to more than 17 million and approximately 9.5 million Facebook users. Eighty per cent of Australians are now using the Internet. More often than not, customers will check out your website before they do any business with you. But, when it comes to improving websites, we don’t always know where to start or what to fix. So, let me share my three golden rules for websites.

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Website basics – where to start?

If you don’t have a website and would like to know where to start, here’s how to start a website.

1. Domain name
First, you need a domain name for your website. This is just like registering a name for the internet. For example ‘’. To register an Australian domain name for your business, you need to have a business name or company registered. If you have selected a website development company, then they should be able to organise this for you.
Continue reading Website basics – where to start?